ARROUND

Ended (crowdsale)
World’s First Decentralized Advertising Solution in Augmented Reality.

Whitepaper Project Demo

4.1
Rating

Sale Ends in

Funds Will Update Soon

Pre-Sale: 27 Feb 2018 - 21 May 2018
Main Sale: 15 Sep 2018 - 15 Nov 2018

Token Price

1 ARR = 0.035 USD

Symbol
ARR
Platform
Ethereum
Type
ERC20
Decimals
Total Supply
3,000,000,000 ARR
For Sale
1,450,000,000 ARR
Softcap
5,000,000 USD
Hardcap
30,000,000 USD
Min. Investment
N/A
Max. Investment
N/A
Whitelist
NO
KYC
YES
Accepts
ETH, BTC, BCH, LTC, Other
Incorporated in
Belize
Restricted in
No Restrictions
Tokens Distribution
48.3% Sales
8.2% Bonus tokens for Sales
22% Community Development Fund
10% The Network Development
10% Team
1.5% Bounty
Funds Allocation
34% Development
9% Staff
31% Marketing and Sales
8% Legal and Patent Costs
10% Administrative and Technical Expenses
8% Other Expenses

ARROUND is a decentralized augmented reality (AR) platform. ARROUND uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world.

The public is hungry for AR content
The public expects and demands ever more engaging augmented reality content.
ARROUND offers a disruptive and fully functional AR social platform available for iOS and Android, which will also be ported to consumer smartglasses.

The mobile marketing channel is saturated
Demand for mobile advertising is growing, but the public is tired of traditional approaches.
ARROUND offers a new and engaging way for advertisers, brands and organizations to reach their audience in a way that both delights them and informs them.

AR developers have little opportunity to reach the consumer market
A growing army of AR developers need a marketplace for their products & services. The use of blockchain ensures IP rights and the AR Store provides a staging area to test new products and services, which ultimate contributes to the development of the social network.

Why own ARR?
The ARR is the fundamental unit of exchange within the ARROUND platform, and all commercial activities, although they may be priced in fiat currency, will be conducted in ARR tokens.
ARR tokens are used by the platform’s users to purchase or lease digital items or services from connected developers and by commercial parties in order to run advertising and marketing campaigns. Additionally, tokens can be used to motivate users to view advertising and marketing campaigns, plus provide an incentive for users to map their environment, therefore contributing to the creation of an augmented reality backbone network. Usage of the backbone can be provided to third parties through payment in ARR tokens.

Unique features of ARROUND
ARROUND is developing a blockchain platform consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world.

  • Established partnerships with global brands
  • Token plays vital role in fuelling business model
  • AR market growing at breakneck speed (65% CAR)
  • MVP available on iOS & Android
  • Innovative and comprehensive product
  • Experienced team with excellent track record

Why is ARROUND such a breakthrough blockchain project?
ARROUND is an advanced communication platform powered by blockchain that gives its users a beautiful personalized digital world, advertisers a new and exiting channel for their campaigns and offers AR-developers a vast sales market for their software and hardware. Every aspect of this universal AR ecosystem is fine-tuned to deliver a next-generation augmented reality experience that will form the next-generation backbone for the fast growing AR space.

What is ARROUND’s stand out feature?
ARROUND’s advertising solution is a game changer. It brings consumers, offline retailers and big data together for the first time, extending the effectiveness of mobile ads directly to the point of sale. Through the integration of our crowd-sourced AR Map, high street stores finally have access to the same digital marketing tools that e-merchants have been using for years. Bricks and mortar stores will be able to attract customers directly to products within their shops, based on socio-demographic and interest based targeting techniques.

Team Members
Neil Bryant
СЕО
Arkady Yasashny
СFО
Dmitry Orekhov
CMO
Artem Haritonov
CTO
Alexandr Sokolov
CSA
Eugene Dobrovolsky
CBDO
Kate Bublik
Digital marketing expert
Andrey Molchanov
CSPO
Fedor Gladovsky
Senior Web Developer
Advisors
Vladimir Nikitin
Strategic ICO Advisor
Temur Shakaia
Strategic Partnership Advisor
Igor Karavaev
Advisor. Investor Relations
Alexander Shulgin
PR and Community Advisor
Nathan Christian
Advisor
Partners
unilever
tresemme
scania
magnat icecream
campari group
wildturkey bourbon
mascow zoo
chi.com
carmex
horse force
rodery world
366.ru
  • 2016
    The idea of a communication platform powered by augmented reality technology was born after the founders realized that AR was finally on the cusp of mainstream adoption. Founders take the idea to the business community to discuss its viability and review the key concepts and technologies involved and get overwhelmingly positive feedback. The idea begins to take shape, and after presentations to potential partners and early-adopters the idea is proposed to build the project around blockchain
  • 2017
    The project is given its first technical treatment and a product specification document is completed and the business plan is created. The first potential partner is engaged, the 36.6 pharmacy chain in Russia. The team is assembled, the ICO process is planned, the token model and White Paper are created. The team begins to isolate the key features of the product in order to develop and launch the MVP.
  • 2018
    ICO is launched in order to provide long-term funding for the project. ARROUND global roadshow begins. A number of additional partners join the platform. Release of MVP and the launch of advertising campaigns for 36.6 pharmacy chain and Atrium shopping mall and additional partners. Release of the alpha version of the ARROUND App, the process of filling the platform with content and attracting users gets underway in earnest.
  • 2019
    Focus is on attracting advertising agencies to the platform. Launch of advertising campaigns for large pharmacy chains in Europe. Creation of proprietary constructor for interactive advertising in augmented reality. Porting of ARROUND to ODG Augmented Reality Glasses and Microsoft Hololens.
  • 2020
    The first auction to sell advertising space inside the platform on the secondary market. The process of creating proprietary SDK to attract third-party developers to the platform begins. The launch of a pilot project in the USA. Expansion into new markets: China, North America, Japan, Korea, Britain, Germany, France, and the United Arab Emirates.
Bonus Details
Until 30M Tokens
50%
Until 100M Tokens
40%
Until 300M Tokens
30%
Until 500M Tokens
20%
After 520M Token Sale
0%
Sale Commission (Aff/Ref)
%
Bounty Details
Total Budget = 1.5% in Total Supply
Campaign Share
Facebook
10%
Twitter
10%
Translation
15%
Blog/Media
15%
Download & Share
25%
Signature
10%
LinkedIn
4%
Instagram
4%
Medium
4%
Vkontakte
3%

Product

Data
Result
Product Differentiation
80%
Blockchain Utilization
85%
Whitepaper Presentation
100%
Roadmap
85%
MVP/Prototype
100%
90%

Business

Data
Result
Valuation
90%
Market Potential
80%
Competition
75%
Legal
100%
86%

Token

Data
Result
Token Usage
90%
Smart Contract
0%
Fundraising Goals
100%
Token Allocation
100%
Funds Usage
100%
78%

Team

Data
Result
Background of Management Team
90%
Team LinkedIn Profiles
100%
Team KYC
100%
Quality of Advisors
90%
Quality of Partners
80%
92%

Community

Data
Result
Size of Community
16%
Social Activity
90%
Marketing
70%
Support
100%
69%
0
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