Emanate is an audio exchange protocol designed to enable producers, distributors and influencers in the music industry ecosystem to connect via blockchain based smart-contracts. The EMANATE token is the cryptographic asset that will be sold in the early stages of the Emanate maturation journey. The tokens should be bought by those who wish to claim a position in the Emanate ecosystem because they believe in a decentralized future for the music industry.
If the Internet were designed today it would look more like a distributed blockchain network than a centralized server based system(1). Similarly in the music industry today, the road to monetizing music can be highly centralized. Neither serves the contemporary 21st century music technology needs or the needs of the audiences.
Many problems exist for artists, remixers, DJs and labels; the payment lag for creative works, the contractual complexities associated with collaborations, difficulty licensing small bits of audio and the current music industry financial processes. These, and the legacy structures that exist impede progress and integration with today’s technological advancements.
With Emanate, artists, DJs and music influencers may find a way to share more output with each other and their fans, earning income proportionate to their contribution, whilst increasing their influence and notoriety. Emanate could help listeners and fans discover new music, connecting them to artists in previously unimaginable ways, enabling them to contribute directly to their favorite artist’s success.
We recognize the music ecosystem consists of more than just artists and listeners. Behind the success of many great tracks are samplers and audio pack makers; tastemakers and influencers; labels and promoters. We believe it’s critical that all contributors are rewarded fairly, whilst also providing incentives for audiences and supporters.
Emanate will be introduced to the music industry, by building D-apps on our own Audio Exchange Protocol, in three main phases which align to our technology development, token economy maturation and legal environment:
1. Smart collaborations
Emanate smart collaborations will enable artists to quickly exchange files, projects and simple contracts to protect themselves in their day-to-day collaboration workflow. In our commercial release smart-collaborations with be seamlessly integrated with various aspects of the Emanate platform and this forms the fundamental basis of the Audio Exchange Protocol.
In earlier stages, the DApp will resemble a file sharing service with the added protection of a blockchain-back smart-collaboration. In stage one Emanate will also launch a basic streaming function in order to give artists a home for their music.
2. Collaborative music marketplace
The second DAapp to be built by the team, is a music streaming and collaboration marketplace. This will open new revenue generation streams for artists and will contribute heavily to the token distribution phase of token economy. Artists will exchange their work in an open and decentralized market for tracks, stems, vocals, remixes and DJ mixes.
3. Full Audio Exchange Protocol
A two-way audio access and monetisation protocol for artist-listener playback, 3rd party integrations and data writing and reading. The first full release of the Audio Exchange Protocol will see the technology become available for developers to integrate audio into their projects and could see many new DApps built into the ecosystem.
Emanate puts artists first and is focused on building a future-proof blockchainera platform for musicians. We believe improving the creation process by enabling effective sharing and collaboration is the key to truly transforming the sounds of tomorrow. More effective music creation produces better music, which ultimately delivers a better experience for listeners.
Collaboration, sharing, remixing, posting and play-listing is encouraged and rewarded with tokens.
The threat of a fine for music piracy has not worked. The solution is a monetary reward for the behavior that adds value to the system.