GreenLink is a blockchain-based protocol and ecosystem in the sustainability industry that enables the public to verify certifcation data, track the origin of products, and empowers participants to provide ratings and reviews on products that they care deeply about. Businesses that honor transparency and safeguard sustainable standards will ultimately protect millions of workers, their communities and their local environments.
With the GreenLink Protocol, businesses not only meet regulatory requirements to minimize their social and environmental impact, but must do so in the public eye.
Why do we need GreenLink?
There is a US$5 trillion business opportunity in Asia revolving around sustainability.1 Based on the preamble of growing demand for more sustainably sourced and produced products, it is evident that consumers are placing greater emphasis on socially impactful companies, through their willingness to pay more.
Transparency in our supply chains is no longer a choice but a corporate responsibility as the demand for fair trade, ethically sourced and sustainable materials continue to grow. Consumers’ limited knowledge on the supply chain of the products that they consume leads to a diffculty in making informed purchasing decisions. They are also unable to play an active role in shaping how businesses operate and ensuring higher standards of social responsibility.
In this context, GreenLink aims to provide transparency throughout the supply chain by forming a backbone on which applications can be layered on, such as through the proof-ofcertifcate application, which allows consumers to partake in a new form of product verifcation process and enable businesses to be digitally certifed on our platform.
How does GreenLink work?
The GreenLink protocol is built to catalyse industry sustainability and tackle the main challenges plaguing transparency and certifcation standards in product supply chains. The GreenLink Protocol is built on Ethereum network through the deployment of its own native token, IMPACT (an ERC-20 Token). Currently, it boasts three features:
Enable complete traceability and transparent data of sustainable products through our blockchainenabled digital certifcation program and integrating other metadata from Internet-of-Things (IoT) and supply chain partners
Upstream integration with ecocertifcation bodies to accredit immutable certifcation with the proof of a digital signature by these bodies for merchants
Social Ledger Program – An e-commerce loyalty platformthat rewards consumers who are committed to sustainable efforts with IMPACT, and records their deeds on the blockchain
CEO & CO-FOUNDER
CTO & CO-FOUNDER
COO & CO-FOUNDER
HEAD OF ACCOUNTING LEGAL & FINANCE
SALES & BUSINESS DEVELOPMENT
Wen Li Teo
CREATIVE & BRANDING
CHIEF SUSTAINABLE OFFICER
PROFESSOR, NUS EXPARA VENTURES CEO
PHD, SENIOR PARTNER EXPARA VENTURE PARTNER
HEAD OF SUSTAINABILITY AT FAMILY BUSINESS NETWORK EX-HEAD OF MARKETING APPLE APAC
GROUP CEO - IFASHION GROUP AND NOVUM CAPITAL
LEGAL PARTNER AT RHTAYLOR
CEO, CO-FOUNDER MEGAFASH
HEAD OF APPLICATIONS HELLOGOLD BLOCKCHAIN
BRANDS FOR GOOD
ASIA FOR GOOD.COM
NATIONAL RESEARCH FOUNDATION
- Boxgreen, a sustainable snack e-tailer was founded in Singapore
- Raised seed funding from notable VCs, including 500 startups & Expara Ventures
- Served over 200 offices and 4000 homes
- B Corp Certified and expansion to Malaysia & Thailand
- Launched Asia’s first smart healthy snack vending machine
- Conceptualized GreenLink to build an ecosystem around sustainability & conscious consumption
- GreenLink token sale
- Listing on exchange
- Greenlink 1.0 Digital Certification Platform Pilot with selected brands and partners
- Social Ledger 1.0
- Onboard of 100 businesses
- Testing of social ledger ecosystem
- Social Ledger 2.0
- Offline rollout
- Open source to other parties
- Greenlink 2.0
- Onboarding of 50 certifying bodies
- 500 businesses and brands onboard